Working closely with Justine and her desire to create a new Brand Identity for her spiritual, creative and educational organization, we developed a comprehensive process encompassing strategy, design and management. Her Brand Essence was at the core of the creative process with the aim of stimulating senses and provoking thoughts, so that God can transform souls.

Through a series of workshops, I worked with Justine to capture the essence of her brand by taking her initials, JCX, and using two key values from her Brand Strategy, ethereal and essential, to create a clean and distinctive mark.

At the heart of the new branding is a minimalist, clean and bold symbol that represents Justine as well as her part in God’s Kingdom and what she plans to achieve – an intimate platform that introduces us to our eternal (infinite symbol) identity through her services.

In order to establish a design language and system that would see the brand over the coming years, I created a visual identity that is adaptive to context and provides the stage on which content and her message perform.

JCX is designed to be a flexible and dynamic identity. God is our inspiration and at the center of everything we do. Inspired by one of his qualities, we created a versatile layout to represent this idea. 

An ethereal collaboration.

Client: Justine-Claire Xilène
The Netherlands
www.j-cx.com

Services:
Brand Strategy
Brand Design
UI Design

DS Audio Consulting approached me with a clear idea in mind regarding the Corporate Design of an uprising business consulting for hearing aid companies mainly in German-speaking countries.

The new identity had to have a direct link to the name due to the rich network and his name is well known in the industry (therefore DS), as well as a link to the simplified technical shape of an ear.

A concept that conveys a modern, simple and clean symbol that represents the best of two industries, Audio and Consulting. Unmatched expertise and experience in the field of earmolds back the new Corporate Design.

DS Audio Consulting exists to support and inspire audio and hearing aid companies, so that they bring their business to the next level.

Client: Dominic Schmidt
Austria
www.ds-audioconsulting.com

Services:
Brand Strategy
Brand Design

Muuk’ means power in the Mayan language. The power to know the potential of your mind, your actions and your body.

Honduran entrepreneurs Elmer Villeda and Hiram Taylor contacted me for the brand strategy and design of an upcoming sportswear brand called Muuk. The concept revolves around the idea of you having the power of knowing the potential of your mind, your actions and therefore your body.

Beyond sportswear, Muuk is a mentality, a way of seeing the world.

Julia Grace is a wedding officiant who meets the couple to prepare their ceremony in a personal and authentic way, writing a speech to tell their love story with grace, love and uniqueness. Then she unites them forever after in love.

The essence of the Brand System reflects her passion for her work.

More about Julia here!

Client: Julia Grace
Nürnberg, Germany

La Floristería Honduras approached me for the redesign of their complete Corporate Identity. The main goal was to keep the essence of their actual design in order to maintain their actual clientele and at the same time develop a reproach to attract new ones. An elegant, delicate and bold reinterpretation of their symbol and logotype creates a fresh result.

Client: Blanca Bulnes
Tegucigalpa, Honduras

"Del Timbo al Tambo" is a local saying in Honduras which literally means to walk or to move from one place to another. The name encourages visitors to travel across our country to discover its beauties and its people. It's all about strengthening our national identity, we want local travelers and visitors to feel identified and amazed with Honduras.

The idea is to represent through letters and its attributes some keywords according to their objectives. The meaning of the phrase and it's objective can be simplified into one word: movement. It's also important to represent the union between Honduran Social Media Strategist and Photographer, Maria José Martínez as part of a process to promote national identity and talent.

Del Timbo al Tambo.

Client: María José Martinez
Tegucigalpa, Honduras

Svenja Lottes approached me to design a word mark for her identity. I came up with a brush lettering-based design that incorporates a heart at the end to represent the love its found in her bakery. To find out more about the Café, click the link below: www.facebook.com/cafeschokomaedchen/

And here's an article about Svenja and her Café.

Client: Svenja Lottes
Reuthlas, Germany

Even though there's pain the night, joy always come in the morning. I believe a Christian life sometimes makes room for sadness and gives us also permission to grieve and to lament. But, it is written that our God promised that even though I walk through fire, I won't be burned, and wherever I go, he will be with me, because he payed a huge price for me and He traded everything to have me. Simply because he loves me and that's how much I mean to him. That’s the beauty of heaven.

Honduran brand @malengudesigns approached me to design a word mark for their identity. The briefing was to design a dynamic, bold and straightforward design that could properly work in small sizes such as on eyeglasses, and also their institutional material.

Client: Rafael López
Tegucigalpa, Honduras

Cordelia is a name associated with the word “cordial” which is literally translated as “something that comes from the heart.” It’s in my opinion, an expressive and energetic exploration of the Carolingian scripts that transmits its calligraphic features into a typeface that provides a pleasant reading in small sizes. 

The essence of Cordelia lies in the inflexion point in its internal forms and its assymetrical serifs, resulting from the rhythm, the ductus, the cursus and the texture of calligraphy using a flat nib, and combines it with more dynamic serifs with Dutch influences. It includes a regular weight with Small Caps, and has a large character set that allows coverage for more than 200 languages with over 600 glyphs.

It’s a serif humanist typeface with a calligraphic essence passionately crafted for text designed by Roy Rivera in the Postgraduate Degree in Type Design 2014-2015 in Barcelona, Spain.

Work in progress

You can download a free specimen here

Lettering for the book cover and titles for the new book from Tobias Teichen, Senior Pastor of ICF München.

Buy it here or here!

Photographies and Design by Sophia Langner and ICF München Design Team.
All material belongs to ICF München.

This is the final piece I created for my future wife as a reminder that God's love for her is always looking forward and shines in the darkness. Love will always conquer everything! In the process of developing this new print, I started with a beige background, but I believe this purple background transmit what I truly want to share. God's love can overcome the darkness and push you forward in your own relationship with Him. Even when it rains I believe God reigns.

“My sin was greater, your love was greater” is a powerful statement to remind ourselves of the power of forgiveness. This is a poster created with premium carton 400 gr from the Hillsong song, “What a beautiful name”.

This is a reminder that we're never alone. Just think about it, He is on our side! You have never been alone and will never be. He has been there waiting all this time. May this print be a daily reminder that no matter how far we think we are, it's always a good time to come back home knowing He will be waiting with His arms open.

Grace. Such a short word with an endless power to change your life completely. I thank God for this gift. His gift of grace. Through his grace, I've discovered personally that we're invaluable to his kingdom. Chosen and set apart, loved and worthy. God is so gracious, patient and kind with my heart. What a gift! This is our God, he who calls you son and daughter, his beloved. This is amazing grace!

I Corinthians 13:4-7 gives us examples of the many facets of love:

Love endures long, it has the ability to put up with stuff for a long time. Love is never envious, it doesn't want what it doesn't have.
Love is not boastful or vainglorious, it doesn't call attention to itself. Love is not conceited or rude.
Love doesn't insist on its own way.
Love pays no attention to a suffered wrong.
Love never gives up!

These are just a few ways we're supposed to love others and it's also the way God loves us. This card is a reminder of first John 4:8 says that "God is love." He loves us and has saved us, so now we can share His love with others.

Lettering for the Baptism that took part in ICF Munich. An external expression of an internal decision.

Photographies by Loida García.
All material belongs to ICF München.